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Press Release Services
ALKOR's press release services help contractors announce real news in a clear, professional way. A well-written release gives your business a public record of what you're doing and a story others can pick up and link to.
What's included
What our press release services include
Finding the story
We help you spot news worth announcing, such as a new service, a new location, a milestone or community work.
Professional writing
We write a clear, factual release with a strong headline, the key details and a quote from you.
Local angle
We shape each local press release around your community and service area, so it's relevant to nearby readers.
Search-friendly formatting
We use clear headlines, your business details and links back to the right pages on your website.
Your approval first
Nothing goes out until you've reviewed and approved the final version.
Distribution
We handle distribution of the release once it's approved.
Reuse on your channels
We adapt the release for your website news page, your Google Business Profile and your social media.
Why it matters
Why press releases matter for contractors
Most contractors don't think of themselves as newsmakers, but you probably have more news than you realize. Opening a new service area, adding a new service, completing a notable community project or reaching a business anniversary are all worth announcing. Writing them up properly gives your business a public, dated record of what you've done.
A press release won't replace SEO or a strong Google Business Profile, and it isn't a shortcut to rankings. What it can do is add credibility, give local writers and partners a ready-made story and create mentions that point back to your website. For excavation companies, builders and general contractors working with developers and commercial clients, that kind of public record helps show you're an established, active business.
How we do it
How our press release process works
01
Find the news.
We talk through what's happening in your business and pick the story with a real angle.
02
Write and approve.
We write the release, send it to you for review and revise until the facts and tone are right.
03
Release and reuse.
We distribute the approved release and repurpose it for your website, profile and social pages.
FAQ
Frequently asked questions
What are press release services?
Press release services cover finding a newsworthy story, writing a professional release and getting it out once it's approved. A release follows a standard format: headline, dateline, the key facts, a quote and your business details. ALKOR also adapts each release for your website, Google Business Profile and social media, so the news keeps working for you on your own channels.
Are press releases still worth it for small businesses?
They can be when you have real news to share. A press release adds credibility, gives your business a public record and can create mentions that link back to your website. It isn't a replacement for SEO or a shortcut to rankings, and no one can promise which outlets will pick up a story. Used for genuine news, it's a useful supporting tool.
What should a contractor write a press release about?
Good topics include a new service, a new service area, a business anniversary, a notable project, a new hire or partnership, community work and sponsorships. The key is that it's actual news, not an ad. If you're not sure whether something counts, tell us what's going on and we'll help you decide if it's worth announcing.
What makes a local press release different?
A local press release is written for the community you serve. It leads with the local angle, names the area and explains why the news matters to nearby homeowners or businesses. That makes it more relevant to local readers, writers and organizations. For contractors who work in specific cities, a local focus usually fits better than a broad national announcement.
Got news? Let's tell it right.
Call 623-244-1009 or book a strategy call for a same-day press release quote.