Service // google ads
Google Ads Management (Formerly AdWords)
ALKOR's Google Ads management puts your ads in front of homeowners searching for the jobs you want, in the areas you serve. If you knew it as Google AdWords, it's the same platform under a new name, and we manage it with a focus on calls and estimate requests.
What's included
What our Google Ads management includes
Campaign structure by service
We separate campaigns and ad groups by service, so roof repair, re-roofs and inspections each get their own ads and budgets.
Keyword research and negatives
We target the searches that lead to work and block the ones that waste money, like job seekers and DIY research.
Location targeting
We set your ads to show only in the cities and areas you actually serve.
Ad copy for your trade
We write ads that speak to the job and the homeowner, with clear calls to action and the right ad extensions.
Conversion tracking
We set up tracking for calls and form submissions so you can see which campaigns produce leads, not just clicks.
Landing page guidance
We review the pages your ads send people to and recommend changes so more visitors call or request a quote.
Ongoing management
We adjust bids, budgets, keywords and ads as results come in, and explain the changes in plain English.
Why it matters
Why Google Ads works for contractors
SEO builds over time. Google Ads can put you in front of homeowners as soon as your campaigns go live. That makes it useful for a new business, a new service area or a slow season. It also lets you push the work you want most, like resurfacing jobs for a pool company or full re-roofs for a roofer, instead of whatever happens to come in.
The catch is that ads spend money every time someone clicks. Without careful setup, contractors pay for searches that were never going to become jobs. PPC management for solar companies, remodelers and concrete contractors comes down to tight targeting, honest tracking and steady adjustments, so your budget goes toward the calls and estimates that keep your crews busy.
How we do it
How our PPC management works
01
Review and plan.
We look at your current account if you have one, or plan a new one around your services, areas and budget.
02
Build and track.
We build campaigns by service and location, write the ads and set up call and form tracking before launch.
03
Manage and refine.
We watch search terms, cut waste, adjust bids and test new ads, and we tell you what changed and why.
FAQ
Frequently asked questions
Is Google AdWords the same as Google Ads?
Yes. Google AdWords was renamed Google Ads. It's the same advertising platform that shows paid ads in Google search results, along with other ad types. People still search for AdWords management, so we use both names. The work is the same: building, tracking and managing campaigns that bring in customers.
What does Google Ads management include?
It includes keyword research, campaign setup by service and location, ad writing, negative keywords, conversion tracking for calls and forms, and ongoing adjustments to bids and budgets. We also review the landing pages your ads point to. For contractors, the goal is simple: spend your budget on searches from homeowners in your area who want the work you do.
Should I run Google Ads or invest in SEO?
It depends on where you are. Ads can bring in leads soon after launch, while SEO takes longer but keeps working without paying per click. Many contractors use ads to keep the phone ringing while SEO builds, then adjust the balance over time. We'll give you an honest recommendation for your situation during a strategy call, with a quote the same day.
Do you offer PPC management in Phoenix?
Yes. We're based in Glendale, AZ and offer PPC management for contractors across the Phoenix Valley. Location targeting lets your ads show only where you work, whether that's a few Phoenix suburbs or the whole Valley. Every campaign is set up around your own service area.
Stop paying for clicks that never call.
Book a strategy call and get a same-day quote for Google Ads management.